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Beauty 360 launched

so it looks like beauty 360 stores will have a separate rewards program, called "beautiful you" rewards. this article mentions that you can use your quarterly ecb at beauty 360 stores, but i don't think my $.50 ecb for quarterly spending will go very far. does this mean you cannot use ecb other than your quarterly rewards at beauty 360? its not very clear.

from the press release:

CVS/pharmacy Launches Beauty 360

Company pilots prestige beauty model with signature services offered at luxury shopping destination adjacent to convenient CVS/pharmacy locations

...The inaugural Beauty 360 location opens today at 1350 Connecticut Avenue NW (Dupont Circle) in Washington, D.C. The next Beauty 360 location will open in early December at 25272 Marguerite Parkway in Mission Viejo, CA. Both locations will be adjacent to CVS/pharmacy stores and can be accessed via a breezeway as well as a separate store front entrance. More locations are being explored across the country for 2009 in markets where beauty performs exceedingly well.

...The portfolio of brands launching in the first two Beauty 360 locations

Dr. Brandt Skincare
P&G fragrance
Laura Geller
Coty Fragrance
Paula Dorf
Elizabeth Arden Fragrance
Freeze 24.7
It Cosmetics
Juicy Couture Fragrance
Canyon Ranch
Fusion Beauty
Me Bath
Pop Beauty
Tini Beauty
Mineral Essence
Clarins Fragrance
Caron Paris

...Beauty 360 is designed to allow for maximum interaction with product and expert staff. "Innovation Stations" throughout the space highlight product technology while "Play Stations" allow for extensive product testing. Beauty Consultants are dedicated to helping customers find the right products to suit their needs and treating them to an array of signature services.

...Beauty 360 customers will also reap the benefits of the CVS/pharmacy ExtraCare program, the largest retail loyalty program in the world, with more than 50 million cardholders. ExtraCare members earn 2% back on all purchases in the form of "Extra Bucks," which can be used at either CVS/pharmacy or Beauty 360. Additionally, Beauty 360 customers will earn "Beautiful You" rewards which can be redeemed for free signature services at Beauty 360 locations. Customers can also take advantage of the 'Best of Beauty, Guaranteed,' which offers 100% money back on all returns, ensuring a risk-free shopping experience.

see previous post: cvs to open adjoining "beauty 360" boutiques